What is SEO?

Search Engine Optimization methodika

The term ‘SEO’ has been tossed around plenty of times in the past few years, and while it has a great deal to do with business, not a lot of business owners know what it means. If you are also in the group of those who aren’t too sure what is SEO, now it’s time to find out the answer to this question, and learn how SEO can affect you business.

What is SEO?

SEO (Search Engine Optimization) is a marketing tool that is intended to enhance the visibility of websites in an organic (non-paid) manner. In layman’s terms, SEO is a way for your website to get to the top of the search results in search engines (mainly Google) without you having to pay to get in that position.

What Does SEO Include?

To get to the top of the Google food chain, you need to combine creative and technical elements into the content your website holds. With the help of such tools, that we will discuss later on, you can improve your site’s drive traffic, rankings, and its exposure to as many potential customers as possible.

The most important element in SEO is user friendliness, meaning your website should be appealing and intuitive, so it can get a high ranking with readers, as well as search engines.

SEO – Quality Over Quantity

In the broad sense of things, SEO tools are intended to help websites produce quality articles, and answer the search queries typed on Google, Yahoo!, Bing, etc. That is why quality beats quantity in the SEO game, and your website should include quality articles, original articles, targeted links, easy transition from one page to another, and other tools that make for a user-friendly experience.

Each time you update your website with new content, search engines scan it and decide on its ranking based on certain signals (Google, for example, has 200 such signals) to rank your site and decide it placement in the search results.

How to Improve Your Ranking?

Improving your ranking means being at the top of the SEO game, with everything it includes; digital PR, technical auditing, keyword research, onsite optimization, digital PR, and more.

Many businesses struggle to get all the latest SEO updates and adhere to them closely, and that is where Methodika comes in. We at Methodika will do all the SEO leg-work for you to make sure your website ranks high on every search engine, so you can focus on managing you products/services, and be certain that your site is at the hands of SEO experts.

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