Online advertising has become one of the most efficient and crucial ways to help businesses expand and keep themselves in the game. PPC has a great deal to do with the success of online marketing and advertising, and if you’re not quite sure what it is, or know just a little bit about it, right here is where you can discover the world of PPC.
What is PPC?
PPC (Pay Per Click)
is an online advertising tool and model that requires advertisers to pay every time someone clicks on one of their ads. That way, you can pay to have people visit your website, unlike the organic online advertising that does not require payment.
Aside from websites that feature links, you can also bid to have your website reach the top search results in search engines. Search engine advertising allows you bid on certain keywords that are related to your business, and every time someone searches for those words, you will appear at the top of the query results.
PPC and Google Ads
Google is the biggest and most successful search engine in the world, so placing ads on it will only help your business grow. With Google Ads, you can bid on keywords, and have your ads appear on the search engine. Every time someone searches for a certain keyword, Google will “fish out” winning ads, and yours can be among them.
How are the Winners Chosen?
This is the part where PPC gets tricky, and requires you to be as accurate as possible when it comes to adhering to Google’s terms. The size of keyword bids, relevance of keywords, quality of keywords, and other factors are considered when Google scores ads.
Ad Rank is another factor that influences your ad’s scoring, and it is a metric that is calculated by multiplying the Quality Score, and the CPC Bid (the max amount you are willing to pay to have your ad appear prominently).
How to Manage PPC Campaigns?
PPC is no less than an exact science that you need to use when placing ads on websites, and on search engines. To make your PPC campaigns are successful, you need to conduct keyword research, place the keywords in the right places, plan an advertising budget, bid on keywords, and make sure you have a quality website as well as an ad to go along with your campaign.
To save you all the time, trouble, and money it takes to hit the mark and plan a successful PPC campaign, we at Methodika will do all the work backstage, so you will appear front stage at the most prominent places online.