A landing page can serve as a significant resource for any digital marketer looking to boost brand awareness and optimize conversion rates within their business. Don’t worry if this is a term that you aren’t all that familiar with, we’re here to help you with this short guide, as well as available for a free consultation with one of our experts here at Methodika.
Landing Pages – What are they?
Always best to start with the basics right? Unlike your regular web pages, which will normally allow for browsers to understand a little bit more about your brand and the services you offer, a landing page has a very unique focus or aim in mind and internet surfers typically arrive to them by clicking a link from an email, or by responding to an ad on any number of Social Media Platforms (Facebook, Twitter, Instagram etc.) as well as Google Ads. You can read on how to optimize your Social Media presence of your brand by clicking here.
Landing Page vs Homepage
The difference between the two is actually fairly simple. A homepage typically has a large number of links, which are meant for any site visitors to explore what your company has to offer, whereas a Landing Page only has one. There is a specific reason for this, while a homepage is one of your most significant resources as a digital marketer, it won’t necessarily turn your site surfers into buyers. The power of landing pages lies in the fact that it has less distractions, it’s to the point, showing for example a particular deal, and does a much better job in optimizing your conversion rates.
Is there only one type of Landing Page?
Nope! While there are many existing variations of a landing page, that can be tailor made to any business or specific goal, there are 2 main styles of landing page.
Drive traffic to your Landing Page!
Unlike Moses and his people, you don’t want your visitors wandering the internet for 40 years trying to get to the promised land (your product and/or services in this case), poor them, who knows where they would end up? To get your landing page to work for you properly in boosting online sales, you’re going to need to guide people to your page, here are some methods for doing exactly that!
Let us help you!
We’d love to help you and your business reach any and all of your goals, we have a myriad more of information and knowledge to impart as well as offering the best website building services in the market. Feel free to contact us and book your FREE consultation with one of our experts today! Why wait? Conversions are coming.