Google is one of your biggest allies when running a campaign for your business, and with the use of Google Ads in particular, you can lead to very serious growth within your online business, as well as your offline business. The use of Google Ads however needs to be done properly for it to produce the sort of results that most business and website owners are looking for.
What are Google Ads?
Let’s start with the basics, what is Google Ads? Google Ads is a platform that runs on a Pay Per Click (PPC) basis, allowing you to comfortably run advertisement campaigns online, that are in tone with your overall marketing strategy. These paid advertisements will appear on Google’s Search Engine Results Pages (SERPs).
When going about using Google Ads it’s important to also understand how the system actually works, so we’re going to break it down for you in the simplest way we know. Once you have decided your content marketing strategy, you can go about starting to use PPC campaigns as a resource. The Google Ad system works by hosting an auction that is primarily based on the use of keywords, whereby the website wishing to advertise their product chooses a list of relevant (to their field) keywords that will target people searching for the same/similar terms, and that are most likely to appear when searching for a particular product or service.
The way in which the auction is decided is by maximizing the quality of your “bid”. How do you maximize your Google Ad bid? You’ll need to carefully research and choose the best quality keywords for your needs so that you can get the best quality score assigned by Google (also based on the quality of your ad). This, paired with how much each advertiser is willing to pay for any Google User to click on their ad will determine which Google Ad will appear on the results page.
Consequently, when a google surfer clicks one of the ads, the advertiser will pay a certain cost per click, hence the term Pay Per Click. Conversely, if no one clicks on the ad, then there is no payment to be made however this rarely happens, and if you choose to work with Methodika on your websites and their connected campaigns to boost your business, we’ll get you to the top of the SERPs!
Factors affecting your quality score:
There are factors that will affect your Quality Score, which is mostly based on the relevance of:
Reasons to use Google Ads
Different Types of Google Ads Campaigns
As you can see using Google Ads can do a lot of good for you and your business, but it can be a little difficult to navigate in the right way. We are happy to help you here, feel free to reach out to us and book a free consultation.